Simple Purifying Cleansing Lotion is ideal for gently cleansing dry skin. With its creamy no-rinse formula, this Simple cleanser makes the first step in your skincare routine quick and easy. It is free from soap, artificial perfume, color or alcohol, and harsh chemicals that can upset your sensitive skin. It is made with the perfect blend of a gentle cleanser with skin-loving ingredients such as vitamin E and pro-vitamin B5. It keeps skin smooth and soft with its creamy no-rinse formula. This skin cleanser is kind to your skin and hypoallergenic, as well as dermatologically tested and approved.